The Power of Pressure.

An essential guide to thriving under the demands of our pressure-packed world.

Now available everywhere books are sold.

About the book About the author Get your copy Get a preview Experience the keynote

What’s the most pressure you’ve ever been under?

Third Factor CEO Dane Jensen has asked this question of thousands of people, from Olympic athletes and Navy SEALS to over-worked managers and busy parents, and discovered that while each experience is unique, pressure has patterns. These patterns are somewhat counter-intuitive, but once we learn to recognize them we can learn to use the energy that accompanies pressure to thrive. In short, pressure can be a wind at our back instead of a weight on our shoulders.


These lessons, along with some of the most incredible stories Dane heard, have all gone into his new book, The Power of Pressure: Why Pressure Isn’t the Problem, it’s the Solution.

Order your copy today.

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The Power of Pressure is available at hundreds of retailers in North America and around the world. See the complete list.

Praise for The Power of Pressure

  • Insightful! The Power of Pressure provides the keys to lowering stress and freeing yourself to enjoy life.

    Marshall Goldsmith

    New York Times #1 bestselling author of Triggers, Mojo, and What Got You Here Won’t Get You There

  • Imagine what you could accomplish if you could disarm your biggest pressures—then put their energy to work. Dane Jensen shows how in this timely book. Get fresh advice from The Power of Pressure, for the next crisis or for your long-term performance.

    Amy Edmondson

    Harvard Business School, Novartis Professor of Leadership and Management

  • The best book I’ve read on pressure and performance!

    Nick Nurse

    Head Coach of the NBA Championship-winning Toronto Raptors

  • Entertaining and insightful! A great resource for anyone who wants to excel under pressure.

    Steven Goldbach

    Chief Strategy Officer, Deloitte

  • A brilliant read that captures the essence of pressure and offers expert advice for using it to fuel performance. Read this book!

    Dr. Hayley Wickenheiser, OC

    Four-Time Olympic Gold Medalist, Hockey Hall of Fame, 2019

Read the first chapter.

Get a sneak preview of the first chapter of The Power of Pressure.

About the author

  • Dane Jensen

    Dane is the CEO of Third Factor, an acclaimed speaker, instructor at the University of North Carolina, and a regular contributor to Harvard Business Review. Learn more

Connect with Dane

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Experience the keynote.

In The Power of Pressure keynote, Dane brings his research to life through unforgettable stories of pressure mixed with practical skills we can all use to perform under pressure.

Keynote audiences learn invaluable skills for performing under pressure:

  • Use the ‘pressure equation’ of importance, uncertainty and volume to anticipate and prepare for pressure.
  • Nail the peak pressure moments that can make or break a big sale, a crucial meeting, or define a career.
  • Maintain energy and motivation through long periods of sustained pressure to emerge with satisfaction and free from regret.
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More from Dane Jensen & The Power of Pressure

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Dane Jensen in HBR: Turn Your Team’s Frustration into Motivation

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Diffusing the Bomb: A Manual For Team Communication Under Pressure

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The Paradox of Pressure